Ahold USA Sets New Operations, Merchandising Teams By Banner

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Ahold USA earlier this month completed the largest (in terms of personnel) segment of its decentralized integration plan when it announced its category management and operations teams at its three divisions (brands) – Giant Food, Giant/Martin’s and Stop & Shop. Those changes become effective January 1, 2018 when the Dutch-owned merchant unveils its new go-to-business model featuring a more localized brand structure.

Earlier this year, a Retail Business Services (RBS) unit was created to supervise many corporate and administrative functions for both Ahold USA and Delhaize America, the U.S. units of Ahold Delhaize which completed their merger in July 2016. RBS is headed by veteran AUSA executive Roger Wheeler.

This recent announcement of its “Wave B” decentralized plan structure applies primarily to Ahold USA. Delhaize America’s two operating banners – Food Lion and Hannaford – had already realigned over the past two years and AUSA’s new lineup (including job titles) resembles that which previously had been put in place in Salisbury, NC (Food Lion) and Scarborough, ME (Hannaford).

Those Ahold USA merchandising and operations decisions came after the big retailer held two weeks of “outcome” meetings in late September reportedly involving about 2,000 merchandising and operations-related associates, both at current corporate headquarters in Carlisle and at the divisions, to ultimately determine if current merchandising and store operations associates would be offered positions in the new brand-centric structure and what those new positions would be.

At Giant/Martin’s, where Nick Bertram will become president on January 1 succeeding the retiring Tom Lenkevich, the new merchandising and store operations lineup has been finalized as:

Reporting to John Ruane, SVP-merchandising, will be: Dave Lessard, VP-fresh; Denise Mullen, VP-center store; Leigh Shirley, director-pharmacy; Rebecca Lupfer, director-merchandising planning; Steven Kruger, director-pricing and promotions; Kelly Krutz, director-profitability; and Darice Fitzpatrick, administrative assistant.

Reporting to Lessard will be: Steve Allison, director-meat and seafood, and his category managers Bryan Beck, Jim Brinser and Patrick Sanagursky, as well as Dave Copenhaver, manager-field merchandising; Brian Lorenz, director-deli/bakery, and his category managers Dan Laviola, Taneya Clark and Rob Palmeri as well as manager-field merchandising Mike Strayer; and Chris Keetch, director-produce/floral, and his category managers Robert Backer, Josh Geyer, Matt Novosel and Kevin Prill, as well as Josh Erb, manager-field merchandising.

Reporting to Mullen will be: Sheila Kostiuk, director-center store, and her category managers Becky Shipp, Tracy Dabrowski and Henry Weber (there is currently one additional open position for category manager); Deb Kreider, director-center store, and her category managers Karen Brassel, Jennifer Scott, Summer Monnett, Megan Barrouk and John Boyle; Kyle Kirkpatrick, director-center store, and his category managers Darla Rieg and Chad Kyllonen (there are currently two open positions for category manager); and Morgan Shreiber, director-field center store.

Reporting to Matt Simon, VP-marketing, will be: Michael Raimo, director-marketing operations; April Mock, director-brand management; Chris Brand, director-external communication and community relations; Robert Welsh, director-loyalty and digital; Sarah Glunz, supervisor-nutritionists; and Sandy Weibley, administrative assistant.

Reporting to Manuel Haro, VP-strategy and planning, will be: Daren Russ, director-strategy and innovation; and Sharon Eiswert, manager-consumer insights.

Reporting to John Ponnett, SVP-retail operations, will be: Dave Liptok, VP-store support, and his team: Brian Wanner, director-deployment; Ron Hawes, director-labor and productivity; Mindy Miller-Dowling, director-asset protection; Bob Salvatori, manager-front end operations; Colin Heap, manager-inventory operations; specialists-fuel maintenance and regulations Carl Berlin and Laura Berghold; and Lynsay Danley, administrative assistant. Also reporting to Ponnett will be: district directors Luke Dreese, Rodney Allen, Sepideh Burkett, Steve Angle, Tim Santoro, Paul Madarieta, Ron Bagley, Wendy Zahradka, Fred Morgan, Bill Bruderer, Jim Mullen and Angie Heck.

At Stop & Shop, where Mark McGowan remains president, the new merchandising and store operations lineup is:

Reporting to Mark Messier, EVP merchandising, will be: Kerri Aguilo, SVP-category management for center store; Pat Dwyer, VP-merchandising planning; Brian Pavur, director- pharmacy operations;         Loren Johnson, VP-price and promotion; Jack Keane, director-profitability; as well as open positions for SVP-category management of fresh and assortment analyst, which will report to SVP-fresh.

Reporting to Harry Giglio, VP-category management-meat/seafood, will be: managers-field merchandising Ken Mirando, Mike Ferrante and Alphonse Apuzzo; two open category manager positions in beef/lamb/veal and pork/poultry; Elizabeth Grant, category manager-seafood; and Wilson Dos Santos, category manager-frozen meat/seafood/packaged.

Reporting to Tracy Waterman, VP-category management for deli/bakery will be: managers-field merchandising Joe Cabral and Rob Harman, as well as one open field manager position; open positions for category manager-deli/cheese and ready-made meals; Mike Vachon, category manager-bakery; and Jolene Medeiros, category manager-specialty deli.

Reporting to Brian Fleming, VP-category management for produce/floral, will be: manager-field merchandising Brian Betesh, as well as two additional open field manager posts; Joe Connolly, category-manager-fruit; Lynn Perry, category manager-vegetables; Peter Quinn, category manager-convenience; and Jack Wilson, category manager-floral.

Reporting to Aguilo will be: VPs-category manager-center store Maria Ruisi, Natalia Torres-Furtado and Joel Brissenden; directors-field merchandising Mike Pauley, Bob Dodge and Rob McGuirl.

Reporting to Torres-Furtado: Jeremy Weldon, category manager-snacks/commercial bake; Randi Laflamme, category manager-DSD/warehouse beverages; Sam Andrade, category manager-liquor/tobacco; Paul Bender, category manager-ethnic and specialty; as well as an open position for assortment analyst.

Reporting to Brissenden will be: Tom Regan, category manager-main meal 1; Romina Rinaldi, category manager-main meal 2; Diana Sorafine, category manager-breakfast and baking; Christine McCormack, category manager-frozen; Michelle Merchant, category manager-dairy; and two open positions for assortment analyst.

Reporting to Ruisi will be: Jacek Bartoszewicki, category-manager pet/baby; Craig Souza, category manager-seasonal/candy; Guy Olson, category manager-household/paper; Ed Attubato, category manager-healthcare; Carolyn Walsh, category manager-beauty care; as well as an open assortment analyst position.

Reporting to Whitney Hardy, SVP-marketing, will be: open positions for VP-loyalty and digital and VP-marketing strategy and planning; Janine Mudge, director-marketing operations; and Phil Tracey, director-external communications and community relations.

Reporting to Glenn Hogan, VP-store support, will be: Jacqui Buckley, director-deployment; Dale Duquette, director-asset protection; Gary Pinto, manager-front end operations; Ken Silvia and Scott Lapham, specialists-fuel maintenance and regulations; Dave Picano and Rocco DiTullio, managers-inventory operations; Lynn Scavullo, director-labor productivity; Chris Aziz, manager-store communications; Lynne Damaschi-Gelineau, coordinator store communications; and Scott Logan, analyst-store support.

Reporting to Sonja Boelhouwer, VP-strategy and planning, will be: open positions for director-consumer insights and manager-store format; Melissa Hughes, director-strategy and innovation.