Weis Markets announced July 19 that Donna Banks-Ficcio has joined the company as vice president of center store sales and merchandising. The news follows the June 29 announcement that Ron Bonacci has joined the Sunbury, PA based retailer as vice president of marketing and advertising.
In her new position, Banks-Ficcio will oversee the company’s grocery, dairy, frozen, HBC/GM, and beer and wine departments. Her oversight responsibilities include category management, merchandising and pricing. She reports to Richard Gunn, senior vice president of merchandising and marketing.
“Donna has extensive merchandising and category management experience in some of the key markets we serve. She is also known for building strong relationships with suppliers and manufacturers,” said Gunn. “We are pleased to welcome her to our company.”
Banks has more than 25 years of food retailing experience. Most recently, she was vice president of center store merchandising for Supervalu. Earlier in her career, she worked for A&P and Kings Food Markets. She earned a BA in food marketing from St. Joseph’s University, Philadelphia, PA.
Bonacci, who also reports to Gunn, will have day-to-day oversight of the company’s advertising, marketing and public relations activities.
“Ron Bonacci has extensive experience in managing cross-functional teams in developing and implementing strategies for customer relationship management, marketing and advertising,” said Gunn. “He will also oversee our growing digital program. We are pleased to welcome him to our company.”
Prior to joining Weis, Bonacci was senior director of marketing at United Supermarkets in Lubbock, TX. During his industry career, he has worked in similar positions for Food City and S&H Solutions. Earlier in his career, he worked at Kroger in store operations, category management, merchandising and loyalty marketing.