“Our commitment goes further than saving customers money,” said Tom Ward, VP-digital operations, Walmart U.S. “Ninety percent of Americans live within 10 miles of a Walmart store, and we serve more than 150 million customers a week, which gives us a unique opportunity to make every day a little easier for busy families. Today, we’re expanding this promise by helping even more customers save time and money without leaving their homes.”
It’s clear that Walmart is tenaciously battling amazon.com for a more dominant slice of the overall ecommerce pie. And while Amazon is unquestionably dominant in total online retail sales, Walmart is gaining share while also remaining by far the largest brick & mortar grocery merchant in the world.
Walmart has successfully rolled out and expanded its click & collect model over the past two years and other retailers, who primarily operate physical stores, have done so, too. But with the 2016 acquisition of jet.com, Walmart immediately became a significant player in the pure e-commerce world; the purchase has redefined its corporate identity by combining digital growth opportunities with its existing strong national store base.
In fact, if Walmart can merge its store-based food assembly plan with a dependable delivery service to successfully execute its same-day grocery delivery plan in cities like New York and San Francisco, it can move ahead of Amazon in the same-day delivery of groceries. At this point, Amazon customers only have same-day grocery delivery options from Amazon Prime Now (which Amazon Fresh was recently merged into) which is accessible online and through a handful of Whole Foods stores that are currently under test. Amazon also deploys Instacart for same-day grocery delivery at its 450 Whole Foods stores.
This race is just beginning.