Mark Batenic To Step Down As IGA’s Chief Executive Officer

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As president of Inmar, a global provider of software, data services, analytics and strategic consulting to retailers and manufacturers, Ross, 54, has championed the rise of the technology-empowered shopper and advanced the role data analytics play in marketing and retail.  With more than 30 years of retail, data science and marketing experience, he has been a contributor to the company’s initiatives to use technology and data to improve the delivery of information, goods and services that make a difference in the lives of shoppers and those who serve them across the globe. Foremost in his accomplishments was pioneering new customer scoring and analytics tools to parse shopper data and manage loyalty for retail clients in categories ranging from specialty pharmacy and health to traditional grocery, convenience, discount and mass merchandising.

Prior to joining Inmar, Ross headed the Emerging Media Lab for global agency holding company Interpublic Group (IPG), and also founded and served as CEO of IPG’s Shopper Sciences, where he led the media brands retail practice, working with retailers and brands across the world on branding, shopper marketing, media strategy and innovation.

Ross is the author of the book “Fire in the Zoo,” covering retail marketing science, shopper marketing and the value of data-driven listening. He co-authored the Google shopper marketing book, “The Zero Moment of Truth (ZMOT),” and founded both IPG’s Shopper Sciences and the “Neural Shopping Matrix” path-to-purchase research methodology.

Ross’ early career was in retail in-store operations, merchandising, e-commerce and marketing. Before joining IPG, he spent 11 years with Home Depot in various marketing roles, including e-commerce, branding, global marketing and advertising.

”I am an independent retailer by DNA,” said Ross. “My grandfather owned an independent grocery store in West Virginia, and I worked retail from the age of 16 on. From lot boy to store manager, from merchant to CMO, I’ve been fortunate to experience operations, merchandising and marketing for independent, regional, national and international chains. I even was a fill-in route salesman for Holsum bakery as a teenager. My five years at Inmar have allowed me to be around the industry’s finest professionals in analytics and retail tech-enabled services and have prepared me wonderfully for this role. I couldn’t be more excited to join the IGA family—it feels like a job I’ve been preparing for all my life.”