Major Executive Shake-Up At Struggling Delhaize America

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DA officers who will be exiting the retailer in mid-March after a transition period are: Shawn Beichler, VP-real estate; Steve Campbell, VP-organizational development, learning and internal brand and communication; Bonnie Moore, VP-associate relations for Food Lion; and Eric Watson, VP-diversity and inclusion.

The new Delhaize America officer structure identified by DALT, will include: David Criscione, chief strategy and development officer; Greg Amoroso, CFO; Beth Newlands Campbell, president of Food Lion, Harveys and Reid’s; Brad Wise, president of Hannaford and Sweetbay; Meg Ham, president of BDF; Deb Dixson, CIO; and Linn Evans, SVP-legal and government affairs.

The company is conducting a search for a new chief people officer; in the meantime, Wise will continue to oversee human resources in his previous role as SVP-HR.

Looking forward, the internal memo addresses Smith’s goal of consolidating his direct reports and a group of key leaders to the retailer’sSalisbury,NCheadquarters, followed by support services in late 2013. Ultimately, it is expected that about 80 percent of DA’s officers will be located inNorth Carolina.

This realignment reverses the major shake-up announced by former CEO Ron Hodge in early 2011 when DA announced the set up of a new streamlined category management system. In line with the structure, the retailer said it would maintain two locations for managing its business –Salisbury, NC (former procurement headquarters for Food Lion, Bloom, Bottom Dollar, Sweetbay, Harvey sand Reid’s) and Scarborough, ME (former procurement headquarters for Hannaford).

The locations chosen were based on proximity to crucial functions such as replenishment, logistics and value-based procurement and the logical groupings of categories to most effectively utilize the existing teams and other resources.

Produce and meat/seafood were then managed fromSalisburywhile deli and bakery were handled from theScarboroughfacility. Center store was divided between the two locations due to its greater scope and volume.

In the end, that structure was deemed a failure, leading to Hodge’s departure and the new era that has begun under Smith.