Weis Markets announced earlier this month that Kurt Schertle has been promoted to chief operating officer (COO) of the 166 store regional chain. Prior to his promotion, Schertle was the retailer’s executive VP. He will continue to oversee all aspects of Weis’ marketing, merchandising, procurement and advertising for its center store, perishable and pharmacy departments; store operations; and the company’s supply chain, including its distribution and transportation teams.
Additionally, Weis announced disappointing fourth quarter earnings and sales figures for the period ended December 28, 2013.
Concerning Kurt Schertle’s promotion, Jonathan Weis, the company’s president and CEO stated: “Kurt has taken on increasingly important roles at our company over the past five years. During this period, he has helped develop and implement our go to market strategies, particularly in loyalty marketing while helping to drive improved store level performance and increased supply chain efficiencies. With this promotion, Kurt will take on a broader oversight role in these areas while remaining deeply involved in the day to day operation of our company.”
Schertle promotion comes within a month of Jonathan Weis shedding the “interim” CEO title to become Weis’ chief executive officer. He also serves as vice chairman for the Sunbury, PA merchant.
Schertle joined Weis as VP-sales and merchandising in 2009. He was subsequently promoted to senior VP in February 2010 and executive VP last July.
The Baltimore, MD native has more than 25 years of food retailing experience. Prior to joining Weis, Schertle served as senior VP-marketing and merchandising for Shoppers Food & Pharmacy. Schertle began his career with Basics Food Stores, working at store level before being promoted to store manager. He progressed through the company, which eventually became Metro Food Markets, holding positions such has pricing director, director of GM/HBC, grocery director and vice president of grocery. When Metro was consolidated into the Shoppers organization, he served as grocery director of the combined organization before being promoted to vice president of grocery. He left the supermarket industry for a brief stint in another retail business before taking the position at Weis Markets.
Schertle is a graduate of Towson University.