Among the new features offered at the remodeled stores are:
- Focus on local, fresh and quality. Stores will feature more space dedicated to fresh produce and more locally grown and produced items like apples from Rogers Orchards in Southington, beer from Two Roads, plus coffee beans roasted in Hartford;
- Smoker – customers can choose from meats like brisket, pulled pork and baby back ribs slow cooked up to 14 hours over solid hickory wood.
- New in-store experiences – customers can create their own olive oil and vinegar blends like fig-infused balsamic at do-it-yourself machines. They can also fill up growlers at a kombucha fountain or find out what food pairs best with a hoppy IPA at an informational craft beer kiosk.
- Community tables – in-store cafes will feature community tables made from reclaimed wood, so neighbors can gather together with family-style seating. Digital community boards will also share local fundraisers and other events around town.
- Poke bowl and taqueria stations – new stations will make it easy to grab fresh, healthy meals with global flavors to-go.
- Curbside pickup – customers can pull up beneath solar-powered canopies to pick-up their online Peapod orders, which will soon be assembled by a miniature robotic warehouse thanks to a new partnership with Takeoff Technologies.
- Frictionless checkout – customers can save time when shopping in-store by using the “Scan It” mobile app, which provides a frictionless checkout experience. No waiting in line required.
“We recognize that our customer is changing, and we’re evolving our entire shopping experience to better serve them,” noted Stop & Shop President Mark McGowan. “They’re focused on getting back to their lives, juggling many responsibilities, and we want to make grocery shopping even easier and faster for them. Hartford is the first step in our journey towards repositioning our brand for future success and in helping our communities enjoy better food and better lives.”
Not all stores will share the same upgrades, but there will be some features that will be available in all 21 stores. Stop & Shop’s new look includes a modernized store format and a new logo, which is a nod to the brand’s past and its legacy of breaking new ground in convenience. The brand’s updated format reflects a customer-centric approach and a commitment to reshape its shopping experience around the customer and their evolving needs, the company noted.
Stop & Shop, which opened its first greater Hartford store in 1940, currently employs more than 3,000 people in the metropolitan area and anticipates that the renovated stores will boost headcount by 7 percent.