Focus Remains On Fresh As Comp Sales Improve At Ahold Delhaize

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Fueled by gains at its Giant/Martin’s and Food Lion banners, Ahold Delhaize USA posted improved comparable store sales in its fourth quarter ended December 31, 2017. Same store revenue rose 0.6 percent (excluding gas), a jump from the negative 0.5 percent comps achieved during last year’s corresponding period.

The Zaandam, Netherlands-based retailer said that its Giant/Martin’s brand (banner) was bolstered by the addition of beer and wine offerings which have driven increased traffic and that its Delhaize America banners – Hannaford and Food Lion – experienced comparable sales growth of 1.5 percent, with the latter banner being aided by the roll-out of its “Easy, Fresh and Affordable” enhancement and capital improvement program in Richmond, VA and Greensboro, NC in 2017.

However, total sales at its Ahold USA banners decreased 0.7 percent to $6.8 billion at constant exchange rates. During the fourth quarter, Ahold USA closed 26 stores and opened two new units. AUSA operated 776 stores at the end of the year. Financial performance also includes results from Giant Food (Landover), Stop & Shop and its online grocery delivery division, Peapod.

The overall sales picture was better at Delhaize America where total revenue rose 1.2 percent to $4.5 billion at constant exchange rates. During the 13-week period, Delhaize America closed eight stores and opened two new units. It currently operates 1,214 supermarkets.