America’s Food Basket (AFB), the Lake Success, NY-based grocery retail cooperative, has named David Siegel its new chief executive. He replaces Dan Cabassa, who left the company in January.
Siegel joins the growing marketing and advertising group with more than 30 years of experience within the industry specializing in areas such as sales, merchandising, marketing, procurement and operations. He began his career with Price Chopper Supermarkets where he was continuously recognized for his efforts leading him to be the director of corporate brands. Following Price Chopper, Siegel moved to Marsh Supermarkets from 2011-2012 as their senior vice president of sales and merchandising. Before taking his current post at America’s Food Basket, he had a four-year stint with Stop & Shop New England, as its VP-sales and merchandising, successfully leading his team through a divisional restructure in which he focused on creating a sales-driven culture.
As the newly appointed CEO of the 47-store independent group, Siegel will be in direct communication with the organization’s board of directors with the goal to lead the AFB team to new levels of success and development. AFB traces its roots to 2007, and as it continues to grow, Siegel is expected to aid in expanding the network of stores which are currently located in New York, New Jersey, Rhode Island and Massachusetts. In addition to its core America’s Food Basket name, members trade under the Ideal and Super Fi Emporium banners. In a switch made earlier this year, Supervalu serves as AFB’s primary grocery supplier.
And just before presstime, AFB added another veteran executive presence to its leadership team. Angela DeCicco has been named the retailer’s new VP-merchandising. DeCicco joins AFB with strong experience in marketing, brand recognition and pricing. Her prior experience includes working with White Rose, and recently Associated Supermarket Group, as director of merchandising. In her new post, DeCicco will aid in directing the company toward strong branding, multi-media promotions, the continued development of AFB’s strategic pricing department, and the development of online shopping and digital marketing.
In making the announcement, the company said: “America’s Food Basket has seen a great deal of growth at a rapid rate. As an organization, we are extremely proud of how far we have come and thank the team behind its growth. As the company continues to add on stores, it looks forward to the new leadership and ideas coming ahead with its new members.”