Ahold USA Veteran Wilkinson To Head bfresh Specialty Unit

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Glenn Hogan, currently VP of regional operations for the Stop & Shop New England Division, will leave that role to join Ahold USA and replace Wilkinson in the store strategy and execution role on an interim basis.

Fresh Formats has begun its journey at a relatively slow pace beginning with its experimental 3,700 square foot Everything Fresh store, which opened in December 2014 on Walnut Street in Philadelphia (under the direction of former Ahold executive VP Bhavdeep Singh). That store served as the concept’s “laboratory.” Singh departed shortly after that debut (he is now working in India) and in September 2015, under the oversight of Miller, the revised specialty format cut the ribbon on its initial full-fledged bfresh store in Allston, MA (10,000 square feet). Two months later, an 8,600 square foot store in tony Fairfield, CT also opened. That store proved unsuccessful and closed six months later. Bfresh then expanded to Brighton, MA (only two miles from the Allston location) with a 9,700 square foot specialty unit in August 2016. Last month it opened its third store, an 11,000 square foot specialty store in Somerville, MA (only five miles from the Brighton store).

While bfresh has been slow to expand during its first 24 months of operation, it appears that new store development is accelerating. Last summer, the company announced that it will open its first bfresh bannered store in Philadelphia (Society Hill) and now additional Center City Philadelphia stores are earmarked for 2300 Bainbridge Street, Chestnut Street (University City) and North 2nd Street.