Ahold USA Veteran Wilkinson To Head bfresh Specialty Unit

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Ahold USA’s bfresh banner (part of its Fresh Formats unit) has a new leader – company veteran Dean Wilkinson has been named bfresh lead and will oversee activities at its fledgling bfresh specialty food stores group, effective March 1, 2017.

As part of the ongoing corporate reorganization in the U.S. of parent firm Ahold Delhaize, the merchant’s Fresh Formats division now falls under the guidance of under its large Stop & Shop brand.

“Dean brings years of retail operational experience, and he will be a valuable resource as we develop new and innovative format opportunities,” said Mark McGowan, president, Stop & Shop. “We are proud of the excellent work of the Fresh Formats team as they just brought the third bfresh store to life in Somerville, MA (which opened on February 24).”

Wilkinson has been with Ahold USA for nearly 18 years and has more than 30 years of experience in the retail and wholesale grocery industry. In May 2015, Wilkinson was named senior VP of store strategy and execution for AUSA. He began his career in 1984 as a produce manager and buyer for Edwards Super Food Stores. He joined Stop & Shop in 1998 as a customer service manager and, after holding various positions of increasing responsibility, became a district manager for Stop & Shop in 2004 in New England. Wilkinson moved to the Giant/Landover division in 2006 where he held several leadership positions, including VP of sales and merchandising. He also served as director of non-perishable sales and merchandising, a position in which he was responsible for the profit and loss numbers for the dairy, frozen, grocery, natural, GM and HBC categories in all Giant stores.

Scott Miller, interim senior VP-operations at Fresh Formats, has decided to leave the company in order to pursue other opportunities.