Ahold USA Competes Largest ‘Wave’ Of Integration Process

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Ahold USA earlier this month completed the largest (in terms of personnel) segment of its decentralized integration plan when it announced its category management and operations teams at its three divisions (brands) – Giant Food, Giant/Martin’s and Stop & Shop. Those changes become effective January 1, 2018 when the Dutch-owned merchant unveils its new go-to-business model featuring a more localized brand structure.

Earlier this year, a Retail Business Services (RBS) unit was created to supervise many corporate and administrative functions for both Ahold USA and Delhaize America, the U.S. units of Ahold Delhaize which completed their merger in July 2016. RBS is headed by veteran AUSA executive Roger Wheeler.

This recent announcement of its “Wave B” decentralized plan structure applies primarily to Ahold USA. Delhaize America’s two operating banners – Food Lion and Hannaford – had already realigned over the past two years and AUSA’s new lineup (including job titles) resembles what previously had been put in place in Salisbury, NC (Food Lion) and Scarborough, ME (Hannaford).

Those Ahold USA merchandising and operations decisions came after the big retailer held two weeks of “outcome” meetings reportedly involving about 2,000 merchandising and operations-related associates, both at current corporate headquarters in Carlisle and at the divisions in late September, to ultimately determine if current merchandising and store operations associates would be offered positions in the new brand-centric structure and what those new positions would be.