I recently read that July 2012 was the hottest on record and that by the year 2080 the average daily temperature for July will be 110 degrees. I am sure I won’t be around to see them, but there certainly was a preview with many days over 100 last month. Is it too early to buy mums?
Brodheadsville, PA was the center of the universe the first weekend in August. Not only was there NASCAR racing at the Pocono Raceway, the Kinsley family opened the “world’s largest ShopRite.” At 95,000 square feet and more than seven years in the making, the store is almost double the size of the family’s former store around the corner and employs 390 people. There is more to this place than groceries. The store will be a destination, not just a trip to the market. Some of the features, including both an animatronics clucking chicken and a mooing cow, an original wood-paneled 1926 Model T which will stay in the front of the store and have seasonal displays around it according to Chris Kinsley Sr., skylights throughout the produce department and antiques are placed throughout the store to welcome customers. The checkout area is also unique. Trains, a hobby of founder Robert Kinsley, go around the checkout area over customers’ heads. Additional features include: a fresh bake shop that can create custom wedding cakes to rival anything seen on a cooking show; a full-service butcher with a smokehouse; fresh seafood delivered daily; a full-service floral department and pharmacy, a dry cleaner; and a broad selection of ethnic foods. One of the coolest features in the store is the Beer to Go department, making it one of the few grocery stores in the area to offer this one-stop convenience. There are empty six-pack containers with more than 10 refrigerated doors filled with mainstream and craft beers so customers can mix and match their favorite brews. Another new addition will beDoris’ Café, which features a wide variety of chef-prepared meals from sushi and Asian specialties to sandwiches made-to-order and brick oven pizza. The store was built from the ground up using some of the industry’s “greenest” technologies to help reduce waste, protect the environment and create a more energy-efficient shopping experience. In fact, the store was awarded the Green Chill Award from the EPA for their green initiatives. It’s worth the ride to make a visit to this lodge like destination.
Once again customers at Giant/Carlisle and Martin’s Food Markets showed their overwhelming support for local Children’s Miracle Network (CMN) Hospitals through the grocers’ annual in-store paper balloon campaign. From June 24 through July 7, customers purchased paper CMN balloons at the checkout for $1 donations. This year, customers raised a record $553,616 through the campaign. Since 1996, Giant/Martin’s has raised more than $25 million in support of children’s hospitals in the Harrisburg, Philadelphia, Danville/Altoona, PA, Baltimore, MD, Washington, DC and Richmond, VA areas. “Our customers’ and associates’ compassion to the cause of helping the youngest members of our community is why Giant/Martin’s continues to rank among CMN’s top 10 fundraisers in the country,” said Jeff Beaulieu, vice president of sales and merchandising. “Your record-breaking donations are making a difference as thousands of kids throughout the regions we serve continue to fight for good health.” Customers can still show their support for Children’s Miracle Network Hospitals by purchasing a limited edition reusable CMN bag now in stores while supplies last. Giant/Martin’s will donate ten cents of every CMN reusable bag sold to benefit local CMN Hospitals throughout its market area.
This year more than ever, efforts to lure consumers to begin their back to school shopping have begun early. The Fresh Grocer has also started early, but on a different track. They have welcomed local elementary school students back from summer vacation with the unveiling of a new health-focused supermarket field trip program customized for grades one through three. The Fresh Finds field trip is a fun and interactive supermarket adventure designed in-house to help teach students about the six food groups and introduce them to new tasty and healthy foods. The Fresh Grocer is excited to launch the Fresh Finds program as part of an ongoing initiative to decrease childhood obesity in their communities. The Fresh Finds field trip program is centered around the United States Department of Agriculture’s (USDA) food pyramid. Healthy eating begins with understanding the different food groups and the benefits that each has to offer. Fresh Finds helps teach students about the six food groups outside of the classroom with fun-filled games like scavenger hunts and Quizzo. Students will also be introduced to complimentary healthy snacks like seasonal produce and fresh fruit smoothies. “Educating children about health and nutrition in a fun and interactive setting is a great way to get students excited about healthy eating at a young age,” said Fresh Grocer president and CEO Pat Burns. “Fresh Finds offers students the basic tools needed to make healthier choices and gives them a chance to try new foods that not only taste good but are also nutritious, affordable and available at their local grocery store.” The Fresh Grocer continues to strengthen this mission with the development of Fresh Finds as an organization committed to improving the health and wellness of its associates, customers and community. “Our goal is for the students to be able to take their experience home with them so that the next time they are shopping with a parent or guardian they ask for fresh cantaloupe instead of a sugary snack,” said Burns.